liviero Toscani, son of the first photo-journalist of the Corriere Della Sera, was born in Milan, Italy in 1942 and studied photography and design at the University of the Arts in Zurich from 1961 through 1965.
He is internationally renowned as the creative force behind some of the world’s most successful brands, creating through the years corporate images and advertising campaigns for companies such as Esprit, Chanel, Fiorucci, Prenatal and many more.
He collaborated as fashion photographer for international magazines like Elle, Vogue, GQ, Harper’s Bazaar, Esquire, Stern, Liberation and many more.
From 1982 to 2000 he built the identity, corporate image, communication strategy and online presence of United Colors of Benetton transforming it into one of the world’s most recognized brands. He also created Playlife, Benetton’s sportswear line.
In 1990 he conceived, created and directed Colors, the world’s first global magazine, making it a cult magazine soon to be followed by editorial and communication forefront runners from all around the world.
In 1993, he invented, founded and directed Fabrica, the international center for arts and modern communication research. Japanese architect Tadao Ando was commissioned by Toscani to design the school.
Fabrica, under the watchful supervision of Toscani, produced books, television programs, editorial projects and exhibitions for clients such as the United Nations, UNHCR, La Repubblica, ARTE, MTV, RAI and movies that won three jury prices at Cannes, Berlin and Venice film festivals.
Toscani’s work has been exhibited at the Biennale of Venice, Triennale of Milan and museums of modern art in Mexico City, Helsinky, Rome, Lausanne, Frankfurt, San Paolo and other cities.
He has been awarded four Lions d’Or at the Cannes Festival,